Rimmel London #Insta Collection


One brand that’s really been picking up steam lately is Rimmel. I’ve found L’Oreal and Maybelline have been releasing wonderful products in recent times and it seems Rimmel are finally catching up.  

Their new “Insta” range is absolutely brilliant especially considering my reservations that it was a bit of a gimmicky release. These new products are aimed to give you that ‘Instagram filter‘ type look – y’know where everything’s flawless and nothing’s out of place?
It’s safe to say there’s a large collection of products within the range and there really is something for everyone. So, I’ll break it down for you – the best way I know how…
My favourite products in the collection are easily the #Insta Duo Contour Sticks* (£6.99). They come in Light, Medium and Dark. Each stick has one matte contour shade and a shimmer highlight on the other side.
These are not dissimilar to the new KKW Beauty Contour Kits and would be a cheaper, more obtainable option. So if you’re thinking of trying to get hold of the KKW version, these are a great alternative. The matte shades are nicely cool toned and are extremely creamy. I can get away with the Light and Medium options easily so the colours aren’t too dissimilar in tone but the depth differs as you get darker. They blend beautifully to add a soft bit defined cream contour that can be worn alone or layered with powder for a long lasting finish.
The highlight end is very pretty – there is no chunky feeling from these at all. They’re smooth and beautifully pigmented. I don’t find them to be too ‘blinding’ which is nice when you want to have a softer highlight. As with the contour, you can layer powder on top for more of a long lasting punch of shimmer. 

If you’re looking for more coverage the #Insta Conceal & Contour Palette* (£6.49) is just as lovely. There are 3 shades in each of the palettes and as expected come in Light, Medium and Dark. Though the direction is to apply over foundation, I’ve actually used this under to even out clients with pigmentation concerns. There is a Conceal & Correct* (£6.49) version if you’re into colour correcting which is equally as pigmented and works well as a starting point for working on your base. The palette has a peach shade for dark circles and is definitely great for focusing on the under eye area. Redness can be counteracted by using the green shade and if you’re skin is looking a little dull, there is a lavender option.

I’ve seen a lot of people raving about the #Insta Fix & Matte Translucent Powder* (£4.99), which despite its white appearance does not add any additional coverage or leave a white cast on the face. It adds a soft focus effect to the skin whilst maintaining a matte and long lasting finish. I like to stipple this onto my skin on days when I’m not wanting to ‘bake’.
Finally, what would an Instagram themed collection be without a setting spray? I swear by setting sprays as they really do lock everything in place. Rimmel’s #Insta Fix & Go 2 in 1 Primer and Setting Spray* (£6.99) is probably my only let down of the bunch. Now it’s not a bad product but it has its draw backs. Firstly, I don’t really feel it primes my face properly and I’d like to use a regular primer. I find that a little gimmicky. I find the spray is very wet, more so than a spray should be and the product doesn’t have a nice mist upon application. That being said it does set everything and the cucumber scent is pleasant.
Overall, a great new release from Rimmel and I’m excited to see what products they have in the pipeline.
Have you picked any of these up?

Love K xo

*contains PR items

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